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Okinawa · Auberge · THE HIRAMATSU HOTELS & RESORTS

THE HIRAMATSU Ginoza

THE HIRAMATSU 宜野座

Stay reports
5
Videos
6
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Overview

About this hotel

A resort built around its food, on high ground at Ginoza on the east coast of Okinawa's main island — the opposite side from where the resorts cluster on the west coast, with little built up around it. Every room has a pool.

Who it suits

Suits a stay that wants to avoid the crowds of the west coast. A little over an hour by car from Naha Airport. The food is the centre of it, so leave the days clear of restaurant bookings elsewhere.

Basic information

Operated by
株式会社ひらまつ

Features

  • Pool
  • Ocean view
  • Anniversaries
  • Honeymoons
  • Couples
  • Villa
Reviews

Ratings

Collected by the booking sites and by Google. We do not rate hotels ourselves.

Google rating4.5/ 5221 reviewsOpen in Google Maps
  • ★☆☆☆☆Andy Chueh8 February 2026

    I wrote the review in booking.com surprisingly it only appeared my star rating and the rest are missing, here I post again in google. [Overall & Service] Overall, the stay was acceptable. The reception staff provided a warm welcome, and the welcome tea and snacks were a nice, delicious touch. The team is friendly and their English proficiency is commendable. [The Room] Our corner room was a highlight, offering a rare sense of privacy with a small courtyard. However, the architectural layout is puzzling—most other rooms seem to face the walkway or are uncomfortably close to neighbors, which would have significantly impacted other stay. [The Lounge Issue] This is where the experience fell short of a NT$18,000/night standard. At 5:00 PM, the coffee machine in the cafe was out of milk, and every single snack plate was empty. For a luxury establishment, this lack of basic maintenance is unacceptable. [The Dining Experience] The culinary quality was shockingly inconsistent. • Day 1: The dinner was a major disappointment. While I understand small portions in fine dining, serving "stir-fried peanuts with brown sugar" as the first course—to be eaten by hand after the cutlery was removed—felt out of place. The rest of the meal was simply subpar. • Day 2: Strangely, the quality improved drastically. Dishes like the squid, shrimp, fish, and truffle risotto were excellent. It felt like a completely different kitchen. Caviar, which required an extra charge on Day 1, was served in a soba dish on Day 2. This inconsistency is baffling. • Child-friendliness: I would not recommend this for families. My son’s salmon rice ball that had a strong fishy odor, which he couldn't eat. [Conclusion] Visiting in February meant there were few activities available, yet the premium pricing remained. Given the inconsistency in dining and the lack of attention to detail in the lounge, I find it hard to recommend this hotel over other luxury options in the same price bracket.

    Read the full review on Google Maps
  • ★★★★☆TeeCo from Tokyo26 December 2025

    A beautiful ocean-view villa, where Okinawa’s unique turquoise and cobalt blue sea stretches endlessly. This is a place that makes it possible to spend timeless hours simply gazing at the water. The local staff are friendly yet unobtrusive.

    Read the full review on Google Maps
  • ★★★★★pui chi ching21 April 2025

    Everything was so good, this hotel is truly a food lovers heaven. we didn't want to leave! Dinner was outstanding (especially the Motobu picanha) and the standard wine pairing portion goes well. Breakfast amazing with the delicious pate and great selection of juices. Room feels quite tropical. Definitely get a room on the 2nd floor, as the room at 1st floor faces the pathways and there is no privacy for these rooms

    Read the full review on Google Maps

The ratings and reviews were posted to the services named above. They are not our assessment, and we do not rate hotels ourselves. We show the three most recent reviews from Google Maps; read the rest there.

Videos

Room tours and stay videos

These videos are in Japanese. We embed them as published and do not translate them.

Stay reports

What guests wrote

Written in Japanese by the authors below. We link to the originals and do not translate or reproduce them.

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